Lawyers When Are You Marketing

Developing the Next Generation of Rainmakers Lawyers: When Are You Marketing? You are marketing pretty much all the time. That doesn’t mean you are “selling” all the time, but you are constantly making an impression and people are constantly making judgments about you. While making an impression, you can share your ideas. As Seth Godin once wrote: Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization. I want to provide you 25 examples of when you are marketing that you may easily miss. You are marketing, when: One final thing to keep in mind: You never know where or when you will meet your next client.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.